Nothing like a site optimized for Google to become addicted to your content. Do you think it’s simple? Think again, we are not in 2010 and “on-site” optimization is not as easy as it used to be. Take a look at what these 22 SEO experts advise you and we’ll talk about it again!
Certainly, when we talk about SEO, netlinking is a must. However, by wanting to focus too much on the links, we often forget the basics.
I am of course talking about the optimization of your site (on-site SEO). How many of you have spent weeks looking for links without even verifying that your site is properly optimized for the search engines?
You can have as many links as you want, if your pages don’t appeal to Google, you will remain invisible and your Analytics curve will stay at floor level. Needless to say, without traffic, the only thing you will ever gain is frustration …
By inviting experts in this article, I hoped to highlight the essential elements that make in 2016 (and 2017), the bases of a good on-site optimization. And I must say that I am not disappointed :). We can see a real consensus emerging around the content that must more than ever be at the heart of your SEO strategy (you can also consult the infographic that I made following this article: SEO optimization – 14 steps to make Google addicted to your content )
So, experts, how do you get Google to get addicted to your sites and get your traffic soaring without looking for backlinks?
For my part, I will of course push open doors by saying that I pay the greatest possible attention to the editorial structure of the content (H1-H6 tags), to the presence of my main request in the “hot zones”, to the offering the richest lexical field possible (tools like 1.fr, YourTextGuru, TextFocus or Answer the Public are particularly interesting at this level), offering internal links to other content and external to others relevant websites, etc.
In short, the base. But that can take a long time. With of course, a huge focus on the quality of the information offered by the best seo company in delhi ncr and the least possible typing and spelling mistakes (which, for me, who is dyslexic of the keyboard, is a real test: multiple proofreading is compulsory!).
But there are two areas I am focusing my attention on even more:
- the Title(so the H1 because most of the time, I copy the H1 at the start of the Title)
- The meta description(therefore the chapô because most often … see above ).
These two fields seem to me to be essential since they are the ones that will be taken up by Google in its SERPs. And so it is they who will make the Internet user click or not . It would still be a shame to position yourself and not be clicked, right? The idea is therefore to make the interesting, the incentive , without ever going as far as “putaclic”, of course … My titles are also as often as possible in “Camel case” (https: // en.wikipedia.org/wiki/CamelCase) to improve readability in the results.
The meta description is there to make it sexy . And as Google is currently modifying all its algorithms to bring them little by little towards voice search , each time I ask myself the following question: “What will the Internet user be looking for in an article such as I am to describe ?” The title of the article will often be used to ask the question determined beforehand (because this is how we work in voice search: we ask a question rather than aligning key words) … And I try , in the content, to answer them.
In our agency, we only practice very few Netlinking campaigns. We play on the quality of the editorial content to improve indexing and ipso facto recover natural links without having to manipulate the various backlink acquisition techniques.
For the quality of your website to propel you among the first results of search engines, build around the following indicators:
- Impeccable grammar and spelling: hire a web editorfor this ; or learn to write better.
- Reliability, expertise, authority: the content must be useful and well-rounded. Your awards and certifications are welcome. Do not hide the links to contact you, and highlight the general conditions of sale, the conditions of returns and the confidentiality policy.
- Positive feedback: Seek out the opinions of your best customers / readers.
- Useful clicks: use fewer banners. On the least visited pages, place products and derivative articles.
- Precise answers to user requests: find your niche, and provide the right answers to customer requests. Pick keywords based on relevance, not just number. Think about what the user expects.
- Monitor the time spent by users on your site: come up with a good designto improve the user experience and make your pages more attractive. Add images and videos as needed. Using “Google Analytics”, identify your best sources of traffic and define a strategy to improve traffic from these sources.
- Improve the conversion rate:test several versions of your pages with Internet users using “A / B testing”. Take inspiration from CRO best practices to achieve this.
- Fewer banner ads: limit the number and avoid them above the main pages of the website.
- Improve the click-through rate for web users’ requests: refine the descriptions, URLs and titles of your web pages. Make them attractive and enticing.
- Go mobile:adapt the design, place less text, write short sentences and reduce load time for the mobile version of your website.
Remember that it is also essential to properly and regularly prune your website in order to maintain a good “QualityRank” score. Identify the pages and content to be eliminated from the site. Many companies are unaware of how life-saving this technique is.
How to improve SEO without additional link? Of course, the questioning at this stage is complex insofar as the key lies in the analysis of the acquired and not acquired of a target Internet site. Beyond these unconditional parameters, here are three tips that I can provide through cases on which I have worked:
Defend your choices : we can find ourselves faced with conflicts of interest between different areas of the web or applications of recommendations bordering on 20%. Knowing how to defend your SEO choices is the key to your success and more generally one of the keys to the success of a website. Knowing how to defend your on-site optimization choices and then have them applied is a real challenge for certain types of customers.
Development and Densification of the architecture : if this is possible, an overhaul and / or densification of the architecture brings results which can be spectacular. I study the keywords, I rework the levels, the titles according to the possible content. Be imaginative so you don’t get stuck. In e-commerce, for example, we all talk about faceted navigation and its optimization. In fact 2016, a large segment of customers cannot optimize SEO. Secondary solutions may exist to activate the target long tail keywords.
Think (also) about the number of pages : we are all focused on quality, on real content, insane articles and flawless product sheets. Yes, it is clearly a success factor, it is absolutely obvious. Now, the fact of having many perfectly crafted pages gives way to a more quantitative contribution with interesting results at the end. Semi-automation can play a role here.