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Best Practices: SEO Tips for Better Website Visibility

1. The indexing – check whether Google can record and process the page

In the first step you check whether the website can be recorded by the search engines. The easiest way to do this is to register the website via the Search Console . The useful and free tool from Google gives you a quick overview of whether the website has been configured incorrectly.

Typical errors are an incorrectly configured robots.txt or the noindex command in the meta tag, which lead to the search engine being blocked.

How to submit your website to Bing and Yahoo!

With Bing, Yahoo and Google you cover around 96% of all search queries in Germany. To register your website with Bing and Yahoo , you can use this URL registration tool. The Bing webmaster tools can also be used free of charge and offer numerous options for analyzing your own website.

2. Secure websites create trust and increase ranking

A website that is encrypted with HTTPS, also known as SSL, creates trust with the user who visits your website and is now considered the norm for every website.

HTTPS stands for Hyper Text Transfer Protocol Secure and is a protocol between a browser and the website in which the exchange of information between the browser and the page is encrypted.

3. Speed ​​- the loading time as a factor in search engine optimization

“Fast is better than slow” quote from Google. Google publishes and operates its own services under this motto.
When a website is fast or slow is not fully clarified in detail. However, the fact is that pages that require a loading time of more than 3 seconds are classified as slow.

It is also a fact that users have little patience after visiting a website and do not want to wait long and tend to leave a page if it responds too slowly. With a loading time of 3 seconds, a third of all visitors jump off the page and look for another provider.

The advantages of a fast website:

  • High user acceptance
  • low bounce rates
  • Short crawl times for search engine bots

How to improve the loading speed

Make sure that your web server meets the general requirements such as text compression and the browser cache guideline , then in many cases you will get good values ​​in the Page Speed ​​Test. To test the speed, you can use the free Google PageSpeed ​​Insights tool, for example .

Further criteria that improve the loading speed of the website:

Dimension images correctly

  • Postpone invisible pictures
  • Compress CSS and Javascript files
  • Remove unused CSS
  • Coding images efficiently
  • Provide images in modern formats
  • Establish pre-connection to required origins
  • Reduce server response times (TTFB)

Avoid multiple redirects to the page

  • Preload important requirements
  • Use video formats for animated content
  • Use efficient cache policy for static content
  • Avoid very large network payloads
  • Avoid excessive DOM size
  • Keep JavaScript execution times short
  • Reduce the use of third party code

Test the website speed

The evaluation of the Pagespeed Tool from Google is controversial among experts because it does not take into account the actual loading time, is only based on the evaluation of a CSS file and measures at a 3G speed. For SEO beginners it is also difficult to interpret the optimization statements. Other tools such as GTmetrix or Pingdom provide more detailed information to analyze the website.

The right image size gives the website a performance boost

In particular, reducing the size of graphics files gives the website a great performance boost. On many websites the images are not compressed and / or stored in the wrong image size. An incorrect image size in mobile applications not only leads to an unnecessarily high network load due to a file that is too large, but also leads to unnecessary computing time on the device due to the necessary scaling of the image.

Another performance boost for media files is provided by “lazy loading”. Lazy load scored. The technology ensures that images are only loaded shortly before the reader reaches the position in the text.

4. Readable content and meaningful terms help the search engine

A search engine tries to see the website from the perspective of a user and to interpret it using a program and to classify it into categories. Conversely, this means that if the content is understandable and informative for the user, then the search engine should understand the text and catalog it accordingly.

Metadata: Instructions for search engines

Metadata provide search engines with information about the expected content of the website. Metadata consists of a meta tag and meta elements. The most important metadata includes the title and description text. From both metadata, the search engine receives the instruction for the preview text that appears in the search result pages (SERPs for short).

Use clear page titles and brief descriptions

The page title, also known as the seo experts near me, informs search engines and users about the topic of the page and is the most important source of information for the searcher. Below the page title is the short description (Description) which summarizes the content of the website.

Test the SERP for complete representation

Google measures the content of the SERP in pixels and this makes it difficult to determine the correct length for the content. With a SERP snippet generator you can check the content for its complete representation.

5. Use search engine and user friendly URLs

A descriptive URL such as “” describes what information can be found on this subpage for the user and the search engine. Such URLs are shared, inserted and emailed. In contrast, URLS such as cannot be understood.

Keep the URLs short

The shorter a URL, the easier it is to read, copy or communicate over the phone. Ease of use increases and communication is easy.

Use static instead of dynamic URLs

URLs containing parameters like “&,?, =” Are difficult to read, understand, remember and are treated differently by search engines.

6. The content: Convince customers with unique and informative content

Content is king – this is true today more than ever. With useful, unique information, you increase your chances of getting a good position.

Think about what information your customer is looking for and try to answer his questions.

  • What does the customer need?
  • What questions or problems does the customer have?

Create content that answers the customer’s questions and problems as precisely as possible. People don’t think in the same way and approach things from different starting points. Describe your topic from different perspectives so that a holistic description of the topic is created.

High quality search engine optimized content provides added value

A structured presentation with headings, paragraphs and lists supplemented by graphics, images or videos are the cornerstones of high-quality SEO-optimized content. Well-structured content is added value for the customer and the search engine.

Convince your customers with unique content

Speak the language of your customer and adapt your writing style to your target group. Explain the keywords (search terms) you use. Use the keywords in a targeted manner. Check your text for spelling and grammatical errors. Complete your text with thematically appropriate graphics and thus increase understanding.

Only cover one topic per page

Various topics or offers on one page confuse the search engine and lead to the content not being properly assigned.

Include relevant keywords

So that a page can be found for a keyword, the text must also be optimized accordingly and contain a sufficient number of the keyword.

Internal linking

Linking a website internally is a powerful SEO tool and shouldn’t just relate to navigation. When used sensibly, internal linking leads to success. Analyze your text and refer to suitable pages.

External linking

Use targeted external links on your own website that are relevant to the topic and contain high-quality, further information for the user. TOP SEOs are convinced that externally set links are an important source of ranking power. They are an indication that you are a competence in your field and value the trust of the user and the search engine.

7. The search terms – find the appropriate keywords

Optimizing a website for search engine relevant keywords (English stands for keywords or search terms) is time-consuming and also complex to evaluate. The evaluation is subject to the following criteria: relevance, competition and search frequency.

Keywords should best be determined first before starting the creation of the website. This enables a structured structure of the page from the start.

Keyword research and tools

In the search engine optimization market, a large number of keyword research tools are offered, some free of charge, but mostly for a fee. Few of the free research tools are actually worth investing in and using for your own website.


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